【論文工作坊】美國德州大學奧斯汀分校穆迪傳播學院廣告與公共關係學系副教授Dr. Atkinson 將於 11 月 27 日主講「質性研究設計與發展工作坊」並提供傳院研究生一對一研究諮詢，
傳院邀請美國德州大學奧斯汀分校穆迪傳播學院廣告與公共關係學系副教授 Lucy Atkinson 於於11月下旬來訪，與同學們交流。她的研究專長涵蓋環境傳播、永續傳播、氣候變遷傳播及新興傳播科技，主要探討視覺元素、訊息框架與訊息來源等不同訊息特徵，如何影響大眾的環境態度、信念與行為。其研究議題包括碳捕捉與封存計畫的利害關係人接受度、大眾對新興健康科技的疑慮，以及擴增實境（AR）、虛擬實境（VR）等科技在科學傳播中的應用。她的研究成果發表於 Journal of Advertising、Environmental Communication、Science Communication、New Media & Society、Health Communication 及 Risk Analysis 等國際學術期刊，並擔任 Environmental Communication 與 Science Communication 期刊編輯委員。
Dr. Atkinson 此次來訪，將於 11 月 27 日主講「質性研究設計與發展工作坊」，並提供傳院研究生一對一研究諮詢，同時擔任 UAAT 學生研究獎助計畫獲獎學生的指導老師。這些都是難得的學習與交流機會，鼓勵同學踴躍參與，把握向國際學者請益的機會！
【論文工作坊報名網址】https://shorturl.at/q6PGS
詳細資訊請見下方英文說明：
Dr. Lucy Atkinson is an Associate Professor in the School of Advertising and Public Relations at the Moody College of Communication, University of Texas at Austin. Her research focuses on environmental communication, sustainability, and climate change, particularly how message characteristics, such as visual elements, argument framing, and source factors, influence environmental attitudes, beliefs, and behaviors. She has published numerous peer-reviewed articles in leading journals, including Journal of Advertising, Environmental Communication, Science Communication, New Media & Society, Health Communication, and Risk Analysis. She serves on the editorial boards of Environmental Communication and Science Communication and has secured more than $8 million in research funding from government and industry sources. Her recent projects examine environmental justice, community resilience, and the use of emerging technologies, including AI, augmented reality, and virtual reality, in environmental and science communication.
Dr. Atkinson will offer individual consultation sessions on November 25 (sign up here), lead the “Qualitative Research Design & Development Workshop” (register here), and serve as a mentor for the 115-1 cohort of award recipients in the UAAT Student Research Fellowship Program (program information). These activities offer our graduate students valuable opportunities to receive personalized research guidance and engage with an internationally recognized scholar.
We strongly encourage all graduate students in the College of Communication to take advantage of these opportunities. Through individual consultations, the research workshop, and the fellowship program, students can receive valuable feedback on their research ideas, refine their research designs, and further develop their research projects. We look forward to your active participation!
