張郁敏*;Esther Thorson, 2023.02, 'Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load, ' Computers in Human Behavior, Vol.139, pp.0.(SSCI)(*為通訊作者) Ref.
Yuhmiin Chang*, 2018.08, 'Perceived Message Consistency: Explicating How Brand Messages being Processed across Multiple Online Media, ' Computers in Human Behavior, Vol.85, pp.125-134.(SSCI)(*為通訊作者)
Yuhmiin Chang*, 2017.12, 'Why do young people multitask with multiple media? Explicating the relationships among sensation seeking, needs, and media multitasking, ' Media Psychology, Vol.20, No.4, pp.685-703.(SSCI)(*為通訊作者)
Yuhmiin Chang*, 2017.05, 'The influence of media multitasking on the impulse to buy, ' Computers in Human Behavior, Vol.70, pp.60-66.(SSCI)(*為通訊作者)
Yuhmiin Chang*, 2013.03, 'Age matters: Short Message Service advertising reading behaviours, ' International Journal of Mobile Communications, Vol.11, No.2, pp.159-175.(SSCI)(*為通訊作者) Ref.
Yuhmiin Chang*, 2009.12, 'An exploration of the targeting strategies and the use of promotional disciplines on the Web, ' Journal of Marketing Communications, Vol.15, No.5, pp.327-343.(Scopus; Communication and Mass Media Complete)(*為通訊作者) Ref.
Stammerjohan, C. A.*;Woods, C. M.;Chang, Y.;Thorson, E., 2005.12, 'An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge, ' Journal of Advertising, Vol.34, No.4, pp.55-67.(SSCI)(*為通訊作者) Ref.
Chang, Y.*;Thorson, E., 2004.07, 'Television and Web advertising synergies, ' Journal of Advertising, Vol.33, No.2, pp.75-84.(SSCI)(*為通訊作者) Ref.
Reber, B. H.*;Chang, Y., 2000, 'Assessing cultivation theory and public health model for crime reporting, ' Newspaper Research Journal, Vol.21, No.4, pp.99-112.(Communication and Mass Media Complete)(*為通訊作者) Ref.
張郁敏*, 2025.08, 'Smarter or Scattered? The Impact of AI Multitasking on Human Intelligence, ' 2025 International Conference on Survey Methodology, Application, and New Developments, Center for Survey Research, Academia Sinica.(*為通訊作者) Ref.
Yuhmiin Chang*, 2025.07, 'Almost Real: How Verisimilitude Influences AI Ad Recognition and Attitudes, ' The annual meeting of the International Association for Media and Communication Research (IAMCR), International Association for Media and Communication Research (IAMCR).(*為通訊作者)
張郁敏*, 2024.08, 'The Impact of Like-Skipping Behavior on Social Media: An Analysis of Age Differences and Social Consequences, ' 「2024調查研究：方法、應用與新發展」學術研討會, 中央研究院人文社會科學研究中心調查研究專題中心.(*為通訊作者) Ref.
張郁敏*, 2024.07, 'Enhancing Task Enjoyment in Media Multitasking: The Role of Relatedness and Anticipatory Self-Referencing, ' The conference of the annual meeting of the International Association for Media and Communication Research (IAMCR)., The International Association for Media and Communication Research (IAMCR).(*為通訊作者) Ref.
Yuhmiin Chang*, 2023.08, 'Exploring the Relationship between Relevant Multitasking and Persuasion: The Role of Inattentional Screen Blindness, Elaboration, and Flow, ' The annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), The Association for Education in Journalism and Mass Communication.(*為通訊作者) Ref.
Thorson, E.*;Kim, E.*;Mantrala, M. K.;S. Arunachaleam S.;Pedada, K.;Cho, C-H.;Chang, Y,;Houston, B., 2022.05, 'Predictors of Covid Knowledge, Public Health Compliance, and Vaccine Intent in the US, South Korea, Taiwan, and India, ' The 71th annual conference of the International Communication Association, International Communication Association.(*為通訊作者) Ref.
張郁敏*, 2021.08, 'Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair, ' The conference of annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), The Association for Education in Journalism and Mass Communication (AEJMC).(*為通訊作者) Ref.
Yuhmiin Chang*, 2019.08, 'Reconsider media multitasking and counterarguing inhibition: Empirical evidence of underlying mechanism and offline-to-online advertising effects, ' The annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Association for Education in Journalism and Mass Communication (AEJMC).(*為通訊作者)
Yuhmiin Chang*, 2018.07, 'Internet and Television Multitasking, Impulse Buying, and Well-Being: Breadth-biased Cognitive Control as the Mechanism, ' 2018 Global Marketing Conference at Tokyo, Global Alliance of Marketing & Management Associations.(*為通訊作者)
Yuhmiin Chang*, 2018.05, 'Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising, ' The 68th annual conference of the International Communication Association, International Communication Association.(*為通訊作者)
Yuhmiin Chang*, 2016.12, 'Exploring the memory network change in synergy: The effect-based concept map approach, ' 1st PRSC and 9th PRAD Conference, 香港浸會大學、中國新聞史學會公共關係分會、華中科技大學、香港城市大學、臺灣世新大學.(*為通訊作者) Ref.
Yuhmiin Chang*, 2015.08, 'Sensation seeking, motives, and media multitasking behavior., ' The annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Association for Education in Journalism and Mass Communication (AEJMC).(*為通訊作者)
Yuhmiin Chang*, 2010.06, 'Online and Offline Health Information Search Behavior among College Students: A Media Priority Study, ' International Communication Association Preconference, International Communication Association.(*為通訊作者) Ref.
Yuhmiin Chang*, 2007, 'Cross-cultural comparison of promotional elements used in US, Chinese, and Taiwanese websites, ' Harmony，Diversity and Intercultural Communication, International Association for Intercultural Communication Studies.(*為通訊作者)
Chang, Y.*;Cropp, F.;Cameron, G. T., 2000, 'Talk the talk, walk the walk: Advancing measurement in public relations, ' Association of Educators in Journalism and Mass Communication (AEJMC) Annual Conference, Association of Educators in Journalism and Mass Communication (AEJMC).(*為通訊作者)
Frisby, C. M.*;Chang, Y., 2000, 'Beating the odds: A formative evaluation of breast cancer campaign messages aimed at African American and Caucasian Women, ' American Academy of Advertising (AAA) Annual Conference, American Academy of Advertising (AAA).(*為通訊作者)
