P. h.D in Communication , NCCU

Journal Publications

• 施琮仁*, 2024.12, '新冠肺炎疫情下的事實查核： 風險感知、自我效能感與公民線上推理 能力的角色, ' 台灣傳播學刊, Vol.46, pp.35-79.(TSSCI)(*為通訊作者)
• Jiun-Yi Tsai;Tsung-Jen Shih;Tien-I Tsai;Shao-Man Lee;Chih-Ming Liang*, 2023.08, 'Individualism, economic development, and democracy as determinants of COVID-19 risk information on 132 government websites., ' Preventive Medicine Reports, Vol.34, pp.102242.(SSCI)(*為通訊作者)
• 施琮仁*, 2023.07, '從素養到行動:探討公民線上推理能力與查證分享行為的關係, ' 資訊社會研究, Vol.45, pp.51-90.(*為通訊作者) Ref.
• 施琮仁*, 2021.07, '新冠肺炎的日常防疫行為：媒體、情緒與風險認知的作用, ' 新聞學研究, Vol.148, pp.153-196.(TSSCI)(*為通訊作者) Ref.
• Tsung-Jen Shih;Shaojung Sharon Wang*, 2021.05, 'Cause-Related Marketing in the Telecom Sector: Understanding the Dynamics Among Environmental Values, Cause-Brand Fit, and Product Type, ' Sustainability, Vol.13, No.9, pp.5129.(SSCI)(*為通訊作者) Ref.
• 施琮仁*, 2021.04, '公與私的交會：探討社交媒體、網路霸凌 與自我觀感之關聯性, ' 傳播與社會, Vol.56, pp.93-125.(TSSCI)(*為通訊作者) Ref.
• 施琮仁*, 2017.12, '台灣青少年網路霸凌現況、原因與影響, ' 中華傳播學刊, Vol.32, pp.203﹣240.(TSSCI)(*為通訊作者) Ref.
• 施琮仁*, 2017.01, '從雙路徑模型探討風險訊息的包裝與呈現對環境友善行為意圖的影響, ' 傳播研究與實踐, Vol.7, No.1, pp.5-36.(TSSCI)(*為通訊作者) Ref.
• 施琮仁*, 2017, '以公眾認知為中心的氣候變遷風險溝通：理論與實踐, ' 傳播文化, Vol.16, pp.4-41.(*為通訊作者) Ref.
• 施琮仁*, 2016.07, '社交網站與公眾參與：「Pansci泛科學臉書專頁」使用者研究, ' 傳播研究與實踐, Vol.6, No.2, pp.209-241.(TSSCI)(*為通訊作者) Ref.
• 施琮仁*;林宜平;鄭尊仁, 2016.07, '奈米科技發展與政策之常民認知, ' 中華傳播學刊, Vol.29, pp.1-37.(TSSCI)(*為通訊作者) Ref.
• 施琮仁*;林政佑, 2016.06, 'Developing Communication Strategies for Mitigating Actions Against Global Warming: Linking Framing and a Dual Processing Model, ' Environmental Communication, pp.1-19.(SSCI)(*為通訊作者) Ref.
• 徐美苓*;施琮仁, 2015.12, '氣候變遷相關政策民意支持的多元面貌, ' 中華傳播學刊, Vol.28, pp.239-278.(TSSCI)(*為通訊作者) Ref.
• 施琮仁*, 2015.07, '不同媒體平台對公眾參與科學決策能力之影響： 以奈米科技為例, ' 新聞學研究, Vol.124, pp.165-213.(TSSCI)(*為通訊作者) Ref.
• 施琮仁*, 2013.09, '科學傳播與在地特色：以奈米科技為例, '.(*為通訊作者) Ref.
• Shih, Tsungjen*;Scheufele, DA;Brossard, D, 2013, 'Disagreement and value predispositions: Understanding public opinion about stem cell research, ' International Journal of Public Opinion Research, Vol.25, No.3, pp.357–367.(SSCI)(*為通訊作者) Ref.

Presentation/Proceedings

• 施琮仁*, 2023.09, 'The interplay between online civic reasoning and political ideology in curbing the spread of false information in Taiwan, ' Annual Conference of the World Association of Public Opinion Research, World Association of Public Opinion Research.(*為通訊作者) Ref.
• 施琮仁*, 2022.08, 'Fact-checking, misinformation, and COVID-19: Integrating the communication mediation model and the protection motivation model, ' Annual Conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者) Ref.
• Juin-Yi Tsai, 2022.05, 'Cultural values or national development? Understanding the predictors of information presentation on 134 government websites of COVID-19, ' Pre-Conference of the International Communication Association, International Communication Association. Ref.
• 施琮仁*, 2021.06, '不實訊息的辨認與事實查核行為:公民推理能力的角色, ' 中華傳播學會年會, 中華傳播學會.(*為通訊作者)
• 施琮仁*, 2021.02, '“Noise" in Communicating Risk about the COVID-19 Pandemic: The Impact of Uncivil Online Messages, ' KGRI International Online Conference, Keio University.(*為通訊作者)
• 施琮仁*, 2020.11, 'Public perception of the Covid-19 pandemic in Taiwan: The impact of misinformation and uncivil messages, ' 10th ACAS International Conference on Asian Studies, Ateneo Center for Asian Studies.(*為通訊作者) Ref.
• 施琮仁*, 2020.10, '疫情中的新日常行為：情緒中介模式及情緒調節模式的探討, ' 新冠病毒的「傳播」，與瘟疫競速搏擊》研討會, 政治大學傳播學院.(*為通訊作者)
• 施琮仁;王紹蓉*, 2020.08, 'Examining the effects of green cause-related marketing: The moderating role of environmental values and product type, ' Annual Conference of Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者)
• 施琮仁*, 2020.06, '人手一機時代的電話調查：手機樣本與市話樣本在風險態度及行為上的異同, ' 中華傳播學會年會, 中華傳播學會.(*為通訊作者)
• 施琮仁;王紹蓉, 2020.05, 'Linking environmental value to cause-related marketing: The effect of cause-brand fit and product type, ' Annual Conference of the International Communication Association, International Communication Association.
• 施琮仁*, 2019.11, 'Cause-related marketing in the age of environmental concern, ' NCCU, University of Tokyo, Seoul National University Joint Symposium, Seoul National University.(*為通訊作者)
• 施琮仁;王紹蓉*, 2019.10, 'The impact CSR on IT corporate image and purchase intention: A moderated-mediation model, ' Regional Conference of the International Telecommunication Association, International Telecommunication Association.(*為通訊作者)
• 施琮仁*, 2019.07, 'Exploring the antecedents and behavioral outcomes of scientific consensus on climate change: An extension of the Gateway Belief Model, ' Annual Conference of the International Association for Media and Communication Research, IAMCR.(*為通訊作者)
• 施琮仁*, 2018.08, 'Perceived scientific agreement as a gateway belief leading to pro-environmental behaviors: The role of balanced reporting and conflicting comments on Facebook, ' Annual Conference of the Association for Education in Journalism and Mass Communication, AEJMC.(*為通訊作者)
• 施琮仁*;陳雯維, 2018.08, 'Facebook use, emotions, and pro-environmental behaviors: The mediating role of hope and worry, ' Annual Conference of the Association for Education in Journalism and Mass Communication, AEJMC.(*為通訊作者)
• 徐美苓*;施琮仁;楊意菁, 2018.05, 'Trends of public support concerning nuclear energy in Taiwan (2009-2017), ' Annual Conference of World Association for Public Opinion Research Asia Chapter, WAPOR-Asia.(*為通訊作者)
• 吳承穎*;施琮仁, 2017.06, 'Facebook use and public participation in science: A comparison between the general public and users of a science Facebook fan page, ' International Telecommunication Society Regional Conference, International Telecommunication Society.(*為通訊作者) Ref.
• 施琮仁*, 2017.06, 'Can Facebook promote pro-environmental behaviors?, ' Annual Conference of the Society of Risk Analysis—Europe, Society of Risk Analysis—Europe.(*為通訊作者)
• 徐美苓*;施琮仁, 2017.04, 'What motivates people to engage in individual vs. civic level of pro-environmental actions in a time of climate change, ' What’s Life Conference, 波特蘭大學.(*為通訊作者)
• Tsung-Jen Shih*;Dietram Scheufele;Elizabeth Corley, 2010.06, ' A Multilevel Model of Risk and Benefit Perception, ' Annual Conference of International Communication Association, International Communication Association.(*為通訊作者)
• 施琮仁*;Dietram Scheufele;Elizabeth Corley, 2010.06, ' Exploring Item Non-Response in Public Opinion Surveys About Nanotechnology: Evidence From 21 Countries, ' Annual Conference of International Communication Association, International Communication Association.(*為通訊作者)

Book Chapters

• 施琮仁*, 2022.11, '“Noise” in Communicating Risk about the COVID-19 Pandemic in Taiwan: The Impact of Uncivil Online Messages, ' The COVID-19 Pandemic and Risks in East Asia Media, Social Reactions, and Theories, Routelege, pp.62-84.(*為通訊作者)
• 施琮仁*, 2017.10, 'Climate change in Hong Kong and Taiwan, ' The Oxford Encyclopedia of Climate Change Communication, Oxford University Press, pp.xx.(*為通訊作者) Ref.

Current Position

• Title
• Department
• Duration

• 教授
• 傳播學院
• 2023/02/01 ~

• Title
• Department
• Duration

• 副教授
• 傳播學院
• 2015/08/01 ~ 2023/02/01

• Title
• Department
• Duration

• 助理教授
• 傳播學院
• 2010/08/01 ~ 2015/08/01

• Title
• Department
• Duration

• 助理教授
• 國際傳播英語碩士學位學程
• 2010/02/01 ~ 2010/08/01

Administrative Position

• Title
• Department
• Duration

• 執行長
• 魏明光卓越發展基金辦公室
• 2025/09/01 ~ 2026/07/31

• Title
• Department
• Duration

• 執行長
• 魏明光卓越發展基金辦公室
• 2024/09/01 ~ 2025/08/31

• Title
• Department
• Duration

• 教授
• 傳播學院大一大二不分系
• 2023/02/01 ~

• Title
• Department
• Duration

• 教授
• 國際傳播英語碩士學位學程
• 2023/02/01 ~

• Title
• Department
• Duration

• 中心副主任(一級行政)
• 2023/01/01 ~ 2023/12/31

• Title
• Department
• Duration

• 主任
• 傳播學院研究暨發展中心
• 2022/08/01 ~ 2025/07/31

• Title
• Department
• Duration

• 中心副主任(一級行政)
• 2022/01/01 ~ 2022/12/31

• Title
• Department
• Duration

• 學程主任
• 國際傳播英語碩士學位學程
• 2018/08/01 ~ 2019/07/31

• Title
• Department
• Duration

• 學程主任
• 國際傳播英語碩士學位學程
• 2017/08/01 ~ 2018/07/31

• Title
• Department
• Duration

• 學程主任
• 國際傳播英語碩士學位學程
• 2016/08/01 ~ 2017/07/31