Jhih-Syuan Lin*, 2025.06, 'Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses, ' International Journal of Advertising, Vol.44, No.5, pp.829-860.(SSCI, SCOPUS)(*為通訊作者) Ref.
Dongjae Lim*;Jhih-Syuan Lin, 2025.05, 'The effect of self-monitoring and endorser attractiveness on online video advertising responses, ' International Journal of Internet Marketing and Advertising, Vol.22, No.3, pp.333-354.(SCOPUS)(*為通訊作者) Ref.
Jhih-Syuan Lin*;Linwan Wu, 2023.03, 'Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots, ' Computers in Human Behavior, Vol.140, pp.107488.(SSCI, SCOPUS)(*為通訊作者) Ref.
Jai-Dai Lu;Jhih-Syuan Lin*, 2022.05, 'Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories, ' Computers in Human Behavior Reports, Vol.6, pp.1-11.(*為通訊作者) Ref.
Jhih-Syuan Lin*, 2022.03, 'Cross-Cutting Exposure, Perceived Realism, and Online Political Engagement in the Age of Algorithms, ' Asian Journal of Communication, Vol.32, No.2, pp.131-151.(SSCI, SCOPUS)(*為通訊作者) Ref.
Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2021.11, 'Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent, ' Journal of Consumer Behaviour, Vol.20, No.6, pp.1436-1448.(SSCI, SCOPUS)(*為通訊作者) Ref.
Dongjae Lim*;Jhih-Syuan Lin;Un Chae Chung;Youngjee Ko, 2021.11, 'The role of construal fit in threat appeal to persuade young drivers not to text while driving, ' Journal of Social Marketing, Vol.11, No.4, pp.406-423.(SSCI, SCOPUS)(*為通訊作者) Ref.
Kuan-Ju Chen*;Jhih-Syuan Lin, 2021.09, 'Revisiting the effects of anthropomorphism on brand relationship outcomes: The moderating role of psychological disposition, ' European Journal of Marketing, Vol.55, No.8, pp.2174-2200.(SSCI, SCOPUS)(*為通訊作者) Ref.
Hsuan-Ting Chen*;Jhih-Syuan Lin, 2021.04, 'Cross-cutting and like-minded discussion on social media: The moderating role of issue importance in the (de)mobilizing effect of political discussion on political participation, ' Journal of Broadcasting & Electronic Media, Vol.65, No.1, pp.135-156.(SSCI, SCOPUS)(*為通訊作者) Ref.
Yan Shan;Kuan-Ju Chen*;Jhih-Syuan Lin, 2020.06, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive, ' International Journal of Advertising, Vol.39, No.5, pp.590-610.(SSCI, SCOPUS)(*為通訊作者) Ref.
Jhih-Syuan Lin*;Itai Himelboim, 2019.03, 'Political brand communities as social network clusters: winning and trailing candidates in the GOP 2016 primary elections, ' Journal of Political Marketing, Vol.18, No.1-2, pp.119-147.(SCOPUS)(*為通訊作者) Ref.
Joe Phua;Jhih-Syuan Lin*;Dong Jae Lim, 2018.07, 'Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram, ' Computers in Human Behavior, Vol.84, pp.93-102.(SSCI, SCOPUS)(*為通訊作者) Ref.
Jhih-Syuan Lin;Kuan-Ju Chen;Yongjun Sung*, 2018.01, 'Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty, ' Journal of Broadcasting & Electronic Media, Vol.62, No.1, pp.1-20.(SSCI, SCOPUS)(*為通訊作者) Ref.
Jhih-Syuan Lin*;Yen-I Lee;Yan Jin;Bob Gilbreath, 2017.10, 'Personality traits, motivations, and emotional consequences of social media usage, ' Cyberpsychology, Behavior, and Social Networking, Vol.20, No.10, pp.615-623.(SSCI, SCOPUS)(*為通訊作者) Ref.
Yan Jin*;Jhih-Syuan Lin;Bob Gilbreath;Yen-I Lee, 2017.02, 'Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms, ' International Journal of Strategic Communication, Vol.11, pp.115-132.(SCOPUS)(*為通訊作者) Ref.
Jhih-Syuan Lin;Yongjun Sung*;Kuan-Ju Chen, 2016.05, 'Social television: Examining the antecedents and consequences of connected TV viewing, ' Computers in Human Behavior, Vol.58, pp.171-178.(SSCI, SCOPUS)(*為通訊作者) Ref.
Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2015.09, 'Would you be my friend? An examination of global marketers’ brand personification strategies in social media, ' Journal of Interactive Advertising, Vol.15, No.2, pp.97-110.(*為通訊作者) Ref.
Kuan-Ju Chen*;Jooyoung Kim;Jhih-Syuan Lin, 2015.03, 'The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation, ' Journal of Consumer Behaviour, Vol.14, No.3, pp.208-218.(SSCI, SCOPUS)(*為通訊作者) Ref.
Jhih-Syuan Lin*;Yongjun Sung, 2014.01, 'Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships, ' Psychology & Marketing, Vol.31, No.1, pp.54-69.(SSCI, SCOPUS)(*為通訊作者) Ref.
Shu-Chuan Chu*;Jhih-Syuan Lin, 2013.01, 'Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers., ' International Journal of Strategic Communication, Vol.7, No.1, pp.43-64.(SCOPUS)(*為通訊作者) Ref.
Eunice Kim*;Jhih-Syuan Lin;Yongjun Sung, 2013, 'To app or not to app: Engaging consumers via branded mobile apps, ' Journal of Interactive Advertising, Vol.13, No.1, pp.53-65.(*為通訊作者) Ref.
Yongjun Sung*;Sejung Marina Choi;Jhih-Syuan Lin, 2012.11, 'The interplay of culture and situational cues in brand evaluations, ' International Journal of Consumer Studies, Vol.36, No.6, pp.696-701.(SSCI, SCOPUS)(*為通訊作者) Ref.
Shu-Chuan Chu*;Jhih-Syuan Lin, 2012, 'Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China, ' Asian Journal of Business Research, Vol.2, No.1, pp.62-84.(*為通訊作者) Ref.
Vincent Cicchirillo*;Jhih-Syuan Lin, 2011.09, 'Stop playing with your food! A comparison of for-profit and non-profit food related advergames, ' Journal of Advertising Research, Vol.51, No.3, pp.484-498.(SSCI, SCOPUS)(*為通訊作者) Ref.
Jhih-Syuan Lin*;Jorge F. Peña, 2011, 'Are you following me? A content analysis of TV networks’ brand communication on Twitter, ' Journal of Interactive Advertising, Vol.12, No.1, pp.17-29.(*為通訊作者) Ref.
Yongjun Sung*;Jangho Moon;Mihyun Kang;Jhih-Syuan Lin, 2011, 'Actual self vs. avatar self: The effects of social contexts on self-expression, ' Journal of Virtual Worlds Research, Vol.4, No.1, pp.4-21.(*為通訊作者) Ref.
Jhih-Syuan Lin*;Chang-Hoan Cho, 2010.05, 'Antecedents and consequences of cross-media usage: A study of a TV program’s official website, ' Journal of Broadcasting & Electronic Media, Vol.54, No.2, pp.316-336.(SSCI, SCOPUS)(*為通訊作者)
Lin, Jhih-Syuan*, 2026.07, 'Conceptualizing AI authenticity in contemporary advertising, ' 2026 KAS-NCCU Global Advertising Conference, KAS, NCCU.(*為通訊作者) Ref.
Kuan-Ju Chen*;Jhih-Syuan Lin;Chia-Chi Lee, 2025.07, 'Developing the trans-parasocial relations scale for measuring engagement with influencer marketing, ' 2025 AMS World Marketing Congress, Academy of Marketing Science.(*為通訊作者) Ref.
Jingren Li*;Jinyuan Zhang;Hsuan-Ting Chen;Jhih-Syuan Lin, 2025.06, 'Enhancing or diminishing? The dual impact of over-endorsement on influencer credibility, attractiveness, and purchase intentions, ' 2025 ICORIA Conference, European Advertising Academy.(*為通訊作者) Ref.
Lin, Jhih-Syuan*;Hsuan-Ting Chen, 2025.06, 'Influencer marketing for public brands: How sponsorship disclosures shape citizen and government empowerment, ' 2025 ICORIA Conference, European Advertising Academy.(*為通訊作者) Ref.
Lin, Jhih-Syuan*;Itai Himelboim, 2024.06, 'A Social Networks Approach to Understanding YouTubers: The Case of Government-Sponsored Videos in Taiwan, ' INSNA Sunbelt 2024, International Network for Social Network Analysis.(*為通訊作者) Ref.
Lin, Jhih-Syuan*, 2024.01, 'Examining the Impact of Chatbot Technologies on Consumer-Brand Relationship Building, ' 2024年大中華訪問學者研討會, 香港中文大學新聞與傳播學院.(*為通訊作者) Ref.
Lin, Jhih-Syuan*, 2023.07, 'Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses, ' 2023 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者) Ref.
Lin, Jhih-Syuan*, 2021.06, 'The effect of communication apprehension on individual's engagement with influencer communication, ' 2021 Chinese Communication Society Annual Conference, Chinese Communication Society.(*為通訊作者)
Jia-Dai Lu*;Jhih-Syuan Lin, 2020.05, 'Decoding the popularity of Instagram Stories: Examining the antecedents and consequences of engagement with Instagram Stories, ' International Communication Association, International Communication Association.(*為通訊作者) Ref.
Chen, Hsuan-Ting*;Jhih-Syuan Lin, 2019.10, 'How does political discussion on social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance, ' 2019 TIGCR International Conference, TIGCR.(*為通訊作者) Ref.
Jhih-Syuan Lin*, 2019.10, 'Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation, ' 2019 TIGCR International Conference, TIGCR.(*為通訊作者) Ref.
Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2019.05, 'Influencer Marketing in China: Examining the Psychological Mechanism of Processing Branded Content in Social Media, ' European Marketing Academy Annual Conference, European Marketing Academy.(*為通訊作者) Ref.
Jhih-Syuan Lin*;Kuan-Ju Chen, 2018.07, 'Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest, ' 2018 Global Marketing Conference, GMC.(*為通訊作者) Ref.
Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2018.04, 'Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem., ' 2018 International Conference on Research in Advertising (ICORIA) Conference, European Advertising Academy.(*為通訊作者)
Taemin Kim*;Jhih-Syuan Lin;Hyejin Kim, 2018.03, 'The effects of cause proximity and message strategy on attitude toward cause-related advertising: The mediating role of advertising believability, ' Proceedings of the 2018 American Academy of Advertising Conference, American Academy of Advertising, pp.40.(*為通訊作者)
Yan Shan*;Kuan-Ju Chen;Jhih-Syuan Lin, 2018.03, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives, ' Proceedings of the 2018 American Academy of Advertising Conference, American Academy of Advertising, pp.133-145.(*為通訊作者) Ref.
Jhih-Syuan Lin*;Itai Himelboim, 2017, 'Understanding Political Brand Communities from a Social Network Perspective: A study of the GOP 2017 Primary Elections., ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者)
Joe Phua*;Jhih-Syuan Lin;Dong Jae Lim, 2017, 'Examining E-cigarette Advertising through Social Media: Effects of Consumer-Celebrity Risk-Oriented Image Congruence and Parasocial Identification on Ad Attitude, Electronic Word-of-Mouth, and E-Cigarette Smoking Intentions., ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者)
Dong Jae Lim*;Jhih-Syuan Lin, 2017, 'The role of matching mindset and social distance in anti-texting while driving advertising., ' American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者)
Jhih-Syuan Lin*;Jooyoung Kim;Juan Meng;Hanyoung Kim, 2017, 'Consumer responses toward cosmeceutical advertising: Roles of regulatory fit and implications for skin cancer prevention., ' 2017 Proceedings, American Academy of Advertising, pp.46.(*為通訊作者)
Dong Jae Lim*;Jhih-Syuan Lin;Un Chae Chung, 2017, 'The role of matching construal level and social distance in young drivers’ changes of attitude and behavior toward texting while driving., ' 2017 Proceedings, American Academy of Advertising, pp.71.(*為通訊作者)
Jhih-Syuan Lin*;Kuan-Ju Chen, 2017, 'Understanding the effect of social television on TV branding: A uses and gratifications perspective., ' Chinese Communication Society, Chinese Communication Society.(*為通訊作者)
Taemin Kim*;Hyejin Kim;Yunhwan Kim;Jhih-Syuan Lin, 2016, 'What makes brands' postings more viral: A predictive model of eWOM for brand communications on SNSs, ' International Communication Association, International Communication Association.(*為通訊作者)
Jung-Ah Lee*;Yongjin Sung;Sejung Marina Choi;Jhih-Syuan Lin, 2016, 'Consumer investment in brand relationships: Scale development and validation, ' 2016 Proceedings, American Academy of Advertising, pp.143.(*為通訊作者)
Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands' visual brand identity strategies, ' Association for Consumer Research Asia-Pacific Conference, Association for Consumer Research.(*為通訊作者)
Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay or leave: Examining the effect of brand identity fusion on consumers' responses to brand transgressions, ' Association for Consumer Research Asia-Pacific Conference, Association for Consumer Research.(*為通訊作者)
Kuan-Ju Chen*;Jhih-Syuan Lin, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' Chinese Communication Society, Chinese Communication Society.(*為通訊作者) Ref.
Bob Gilbreath*;Yan Jin;Jhih-Syuan Lin, 2015, 'Motivations and choices for information seeking and sharing on different social media platforms: A comparison of Pinterest, Instagram and Facebook, ' Corporate Communication International Conference on Corporate Communication, Corporate Communication International.(*為通訊作者)
Kuan-Ju Chen*;Jhih-Syuan Lin, 2014, 'An empirical examination of viewers’ TV show commitment and social TV uses in TV show-viewer relationships, ' Chinese Communication Society, Chinese Communication Society.(*為通訊作者)
Jhih-Syuan Lin*, 2014, 'Teaching digital analytics in advertising classes. Presented on panel “Digital Analytics and the Academic World: What Collaboration Can Do to Better Our Curricula and Advance the Industry", ' 2014 Proceedings, American Academy of Advertising, pp.106-108.(*為通訊作者)
Kuan-Ju Chen*;Jooyoung Kim;Jhih-Syuan Lin, 2014, 'Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation, ' 2014 Proceedings, American Academy of Advertising, pp.149.(*為通訊作者)
Jhih-Syuan Lin*;Yongjun Sung, 2013, 'Nothing’s gonna change my love for you: The effect of brand identity fusion, ' 2013 Proceedings, American Academy of Advertising, pp.148.(*為通訊作者)
Jhih-Syuan Lin*;Yongjun Sung;William B. Swann, Jr., 2013, 'When two become one: Examining the effect of brand identity fusion in consumer-brand relationships, ' 2013 Proceedings, Society for Consumer Psychology, pp.8.(*為通訊作者)
Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' Frontiers in Service Conference, College of Management at the National Taiwan University.(*為通訊作者) Ref.
Kuan-Ju Chen*;Jhih-Syuan Lin, 2013, 'Would you be my friend? Use of brand personification on Facebook for consumer-brand relationships, ' 2012 AAA Globl Conference Proceedings, American Academy of Advertising, pp.79.(*為通訊作者)
Eunice Kim*;Jhih-Syuan Lin;Yongjun Sung, 2012, 'To app or not to app: Engaging consumers via branded mobile apps, ' 2012 Proceedings, American Academy of Advertising, pp.172.(*為通訊作者) Ref.
Jhih-Syuan Lin*;Jorge F. Peña, 2011, 'Are you following me? A content analysis of TV networks’ corporate messages on Twitter, ' Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者)
Jhih-Syuan Lin*;Yongjun Sung, 2011, 'Role of TV program commitment in the digital era, ' 2011 Proceedings, Society for Consumer Psychology, pp.463-465.(*為通訊作者)
Shu-Chuan Chu*;Jhih-Syuan Lin, 2011, 'Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China, ' 2011 Global Conference Proceedings, American Academy of Advertising, pp.2-5.(*為通訊作者) Ref.
Yongjun Sung*;Sejung Marina Choi;Jhih-Syuan Lin, 2011, 'The interplay of culture and situational cues in brand evaluations, ' American Psychological Association conference, American Psychological Association.(*為通訊作者) Ref.
Yongjun Sung*;Jangho Moon;Mihyun Kang;Jhih-Syuan Lin, 2011, 'The effect of online social context on self-expression, ' 2011 Proceedings, Society for Consumer Psychology, pp.489-491.(*為通訊作者)
Jhih-Syuan Lin*;Hyojin Kim, 2010, 'Measuring levels of interactivity across teen-health, ' Association for Marketing & Health Care Research, Association for Marketing & Health Care Research.(*為通訊作者)
Jhih-Syuan Lin*;Vincent Cicchirillo, 2010, 'Eating is fun: A content analysis of food related interactive games, ' Association for Marketing & Health Care Research, Association for Marketing & Health Care Research.(*為通訊作者)
Neal M. Burns*;Greg Nuyens;Jhih-Syuan Lin, 2010, 'Teaching in a 3-D, immersive virtual environment, ' Direct/Interactive Marketing Research Summit, Direct Marketing Educational Foundation.(*為通訊作者)
Jhih-Syuan Lin*;Chang-Hoan Cho, 2009, 'Antecedents and consequences of cross-media usage: A study of a TV program’s official website, ' 2009 Proceedings, American Academy of Advertising, pp.133-134.(*為通訊作者)
Social Media Use and Deliberative and Participatory Engagement: A Comparative Study of University Students in Hong Kong, Taiwan and China.(台灣區子計畫名稱：台灣大學生社交媒體使用與公共事務參與研究)
