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P. h.D in Communication , NCCU
P. h.D in Communication , NCCU
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Full-time Professors
WEN-LING CHEN
Special Assistant
Title
Special Assistant
Ext.
67216
E-mail
wlchen@nccu.edu.tw
Classification
Full-Time
Publications
Journal Papers
陳文玲, 2005, '羅洛梅密碼-背向市場的創意論述, ' 廣告學研究, No.23, pp.157-165.
陳文玲, 2004, '試論夢與創造力的關係-以一堂創意寫作課為例, ' 創造思考教育, pp.26-36.
Ref.
陳文玲, 2002, '台灣廣告學門面貌之初探, ' 廣告學研究, No.19, pp.1-33.
Ref.
陳文玲, 2002, '教室、老師與創意體驗, ' 中華傳播學刊, No.2, pp.223-259.
陳文玲, 2002, '台灣廣告學門面貌之初探, ' 廣告學研究, Vol.0, No.19, pp.1-33.
Ref.
陳文玲, 2002, '教室、老師與創意體驗, ' 中華傳播學刊, Vol.0, No.2, pp.223-259.
陳文玲, 2000, '多洛希亞之旅:廣告人 vs.創造力, ' 廣告學研究, Vol.00, No.15, pp.123-137.(NSC88-2412-H-004-020-)
Ref.
陳文玲, 1997, '音樂:廣告創意思考的『第五元素』, ' 廣告雜誌, Vol.7月號, pp.3-5.
陳文玲, 1997, '我要念大傳, ' 廣告雜誌, Vol.7月號, pp.148-151.
陳文玲, 1997, '一對一行銷≠世紀末行銷, ' 廣告學研究, Vol.9, pp.193-196.
Conference Papers
陳文玲*, 2017, '翻轉教育、行動實踐—政大X書院12年, ' 待查, 兩岸書院聯盟, pp.待查.(*為通訊作者)
陳唯捷;陳文玲, 2011, '文山青年打造區域品牌之行動研究三部曲:第一部 從無感到五感, ' 2011年文創研討會, 政大創新與創造力中心.
陳文玲, 2011, '自由書寫教案設計—以2011年超政「大學小革命」三小時課程為例, ' 2011年文創研討會, 政大創新與創造力中心.
陳文玲, 2005, '論自我與創意, ' 學習與創造教育與創新國際學術研討會.
Ref.
陳文玲, 2005, '自我與創造力-2004年夏天Haven田野工作筆記, ' 第三屆創新與創造力學術研討會.
Ref.
陳文玲, 2004, '試論夢與創造力的關係-以一堂創意寫作課為例, ' 第二屆創新與創造力學術研討會.
Ref.
陳文玲;羅景壬, 2004, '以自由書寫和對話作為開發insight、激發創意的手段:2003年夏天兩支反菸廣告影片的創作歷程, ' 第二屆創新與創造力學術研討會.
Ref.
陳文玲, 2003, '必也定位乎?關於大學廣告系教創意的幾個大膽建議, ' 第11屆中華民國廣告暨公共關係學術研討會, 政治大學廣告系.
Ref.
陳文玲, 2003, '我的Haven經驗, ' 第一屆創新與創造力學術研討會.
Ref.
陳文玲, 2002, '自從茉莉離開我—我的夢與創造力研究, ' 第十屆中華民國廣告與公關學術研討會.
Ref.
陳文玲, 2002, '多洛希亞之旅第二部:教室、老師與創意體驗, ' 中華傳播學會年會, 中華傳播學會.
Ref.
陳文玲, 2002, '本土廣告學門面貌之初探, ' 台灣傳播學回顧與展望研討會.
Ref.
陳文玲, 2001, 'Advertising Education in Taiwan, ' Asua-pacific Conference, Taiwanese Advertising Practitioners.
Ref.
陳文玲, 1999, '多洛希亞之旅:廣告人 vs. 創造力, ' 中華傳播學會年會, 中華傳播學會年會.
Ref.
陳文玲, 1999, '看的方法:台灣民眾廣告態度研究, ' 第七屆中華民國廣告與公關學術研討會, 第七屆中華民國廣告與公關學術研討會.
Ref.
陳文玲, 1997, 'A Framework of Reverse Acculturation, ' Association for Consumer Research Conference.
Ref.
陳文玲, 1997, '網際網路行不行?銷不銷?, ' 電腦網路與廣播媒體研討會.
Ref.
陳文玲, 1997, '逆向涵化之初探, ' 第五屆中華民國廣告與公關學術研討會.
Ref.
Book Edited
陳文玲, 2007, '在政大不可不幹的八十件事, '.
陳文玲, 2006, '越旅行越裡面-建構一條人尋找自己的創意途徑, '.
陳文玲, 2006, '找阿寶,玩創意, '.
陳文玲, 2000, '多桑與紅玫瑰, ' 多桑與紅玫瑰, 大塊文化.
Book Chapters
陳文玲, 2004, '台灣廣告學的回顧與展望, '.
Research Report
陳文玲, 2006, '「左邊口袋」部落格獻上雜誌研究計畫, ' 教育部顧問室.
陳文玲, 2006, '跟薩提爾學溝通, '.
陳文玲, 2005, '在荒原裡尋找玫瑰:參與、實驗、觀察夢的創造力, ' 國科會.
Ref.
陳文玲, 2005, '四季找阿寶, ' 教育部顧問室專案.
陳文玲, 2004, '第三屆創意校園空間企畫, ' 教育部顧問室.
陳文玲, 2003, 'Insight Report, ' 行政院衛生署國民健康局反菸企畫案.
陳文玲, 2003, '第二屆創意校園空間企畫, ' 教育部顧問室專案.
陳文玲, 2001, '從對望到對話─根據學業觀點打造廣告創意課程, ' 行政院國科會.
陳文玲;翁秀琪, 2000, '台灣傳播學回顧與展望, ' 行政院國科會.
陳文玲;鄭自隆, 1999, '偏差電視廣告表現類型及其改進與防止方式之研究, ' 行政院新聞局.
陳文玲, 1999, '個人創造力理論模式之建構:以台灣地區廣告業為例, ' 行政院國科會.
Ref.
陳文玲, '中華電訊無線網路卡年度推廣研究, ' 中華電訊.
陳文玲, '台灣地區民眾各類媒體使用行為研究報告, ' 上奇廣告.
陳文玲, '天堂歲月:從Haven經驗建構一個創造力體驗模式, ' 行政院國科會.
Ref.
NSTC Projects Overview
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
104
大學社會實踐的制度創新:政大與烏來的樂酷發展─大學夥伴關係與整合式社區治理的實踐(3/3)
TANG CHING-PING,CHEN WEN-LING,TSAI YEN-LUNG,SUN CHEN-YI,TZENG JENG-NAN,KUAN DA-WEI,WANG TSEN-YUNG,WANG YAE-WEI,NING FANG-SHII,WANG YA-PING,CHIANG MIN-HSIU,YANG JIANN-MIN,CHEN WEN-LING
2015-07~2016-12
National Science and Technology Council
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
103
大學社會實踐的制度創新:政大與烏來的樂酷發展─大學夥伴關係與整合式社區治理的實踐(2/3)
TANG CHING-PING,CHEN WEN-LING,TSAI YEN-LUNG,SUN CHEN-YI,TZENG JENG-NAN,KUAN DA-WEI,WANG TSEN-YUNG,WANG YAE-WEI,NING FANG-SHII,WANG YA-PING,CHIANG MIN-HSIU,YANG JIANN-MIN,CHEN WEN-LING
2014-07~2015-12
National Science and Technology Council
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
102
大學社會實踐的制度創新:政大與烏來的樂酷發展─大學夥伴關係與整合式社區治理的實踐(1/3)
TANG CHING-PING,CHEN WEN-LING,SUN CHEN-YI,TZENG JENG-NAN,KUAN DA-WEI,WANG TSEN-YUNG,WANG TSEN-YUNG,WANG SHINN-SHYR,NING FANG-SHII,WANG YA-PING,WANG YA-PING,CHIANG MIN-HSIU,YANG JIANN-MIN,CHEN WEN-LING
2013-07~2014-07
National Science and Technology Council
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
94
在荒野裡尋找玫瑰:參與、實驗、觀察夢的創造力
CHEN WEN-LING
Principal Investigator
2005-08~2006-07
National Science and Technology Council
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
92
天堂歲月:從Haven經驗建構一個創造力體驗模式
CHEN WEN-LING
Principal Investigator
2003-08~2005-02
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
90
從對望到對話:根據「學」「業」觀點打造廣告創意教育課程
CHEN WEN-LING
Principal Investigator
2001-08~2002-07
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
88
個人創造力理論模式之建構---以台灣地區廣告業為例
CHEN WEN-LING, LIU, JEANNE
Principal Investigator
1998-08~1999-07
National Science and Technology Council
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
88
整合行銷傳播於台灣廣告代理業之應用情形研究
LIU, JEANNE,CHEN WEN-LING
1998-08~1999-07
National Science and Technology Council
Other Projects Overview
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
111
111年度人文社會與科技前瞻人才培育計畫-教師社群及課程模組培力計畫
LAN MEI-HUA,CHEN WEN-LING
2022-09~2023-01
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
109
109年度人文社會科學與科技前瞻人才培育計畫-教師社群及課程模組培力計畫
LAN MEI-HUA,LIN YEH-YUN,CHEN WEN-LING
2020-09~2021-08
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
105
政大共振學院(再造人文社會科學教育發展計畫MOE-105-010)
CHOW HSING-YI,KUAN PING-YIN,TANG CHING-PING,LIU YI-CHUN,WANG SZU-YI,LU CHIEH-JU,LAN MEI-HUA,CHEN WEN-LING,CHANG SHANG-KUAN
2016-02~2017-04
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
101
101年度未來想像與創意人才培育計畫-領航計畫辦公室
CHEN WEN-LING
Principal Investigator
2012-01~2013-03
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
100
領航計畫
CHEN WEN-LING
Principal Investigator
2011-01~2011-12
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
98
願景2025:打造台灣產業未來力整合型計畫
WU SE-HWA,CHANG PAO-FANG,YU NAI-MING,LUH HSING,CHOU LI-FANG,CHEN HSIAO-HUNG,LOU YUNG-CHIEN,CHUNG WEI-WEN,LIN LIANG-FENG,TUNG CHEN-YUAN,CHEN RU-SHOU,CHEN TZUNG-WEN,HU CHANG-YA,CHEN SHENG-CHIH,CHANG JIUNN-YIH,LIN YUAN-HUEI,CHEN WEN-LING,LU FEI-I
2009-07~2010-07
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
98
第七屆智慧鐵人創意競賽初賽場地計畫(240隊)
CHEN WEN-LING
Principal Investigator
2009-03~2009-05
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
97
厝頂的陳綺真-統一傳統藝術中心園區行銷策略研究
CHEN WEN-LING
Principal Investigator
2008-09~2009-06
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
94
線上雜誌-部落格創意寫作計畫
CHEN WEN-LING
Principal Investigator
2005-10~2006-09
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
94
創意教室-後山找阿寶
CHEN WEN-LING
Principal Investigator
2005-01~2005-12
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
94
創造力教育中程發展計畫-推動辦公室第四年
CHAN CHIH-YU,CHANG PAO-FANG,CHEN WEN-LING,TASI PI-LIEN
2005-01~2005-12
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
93
第三屆大專校院創意校園空間甄選大賽
CHEN WEN-LING
Principal Investigator
2004-04~2005-03
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
92
第三波創意學子計畫-創意街頭試看號
CHEN WEN-LING
Principal Investigator
2003-05~2003-06
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
92
大專校院創意校園空間甄選大賽
CHEN WEN-LING
Principal Investigator
2003-04~2003-12
Ministry of Education, Republic of China (Taiwan)
Year
Project Name
Participator
Job
Period
Subsidized / Entrusted organization
88
SOHO WARE年度推廣企畫研究
CHEN WEN-LING
Principal Investigator
1999-05~1999-09
Inside School
Year of award
Name of award
Awarding unit
110
資深優良教師(30年)
國立政治大學
Year of award
Name of award
Awarding unit
104
資深優良教師(20年)
國立政治大學
Year of award
Name of award
Awarding unit
96
國立政治大學優良導師
國立政治大學
Year of award
Name of award
Awarding unit
94
教學特優教師獎(97學年前)(專業)
國立政治大學
Year of award
Name of award
Awarding unit
93
教學特優教師獎(97學年前)(專業)
國立政治大學
Year of award
Name of award
Awarding unit
86
國科會甲種研究獎勵
科技部(國科會)
Education
Nation/University
Department
Education
USA/University of Texas.
Advertising
Ph.D.
Nation/University
Department
Education
USA/
M.S.
Nation/University
Department
Education
TWN/
B.S.
Experience
Current Position
Title
Department/Division
Job Position
Date
教授
廣告學系
2007-02 ~
Title
Department/Division
Job Position
Date
副教授
廣告學系
1997-02 ~ 2007-02
Title
Department/Division
Job Position
Date
講師
廣告學系
1990-02 ~ 1997-02
Part-time Position
Title
Department/Division
Job Position
Date
特別助理
校長室
2024-08 ~ 2025-07
Title
Department/Division
Job Position
Date
特別助理
校長室
2023-08 ~ 2024-07
Title
Department/Division
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Date
特別助理
校長室
2022-08 ~ 2023-07
Title
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Date
代理主任
2018-02 ~ 2018-07
Title
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Date
總導師
X書院
2017-08 ~
Title
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Date
總導師
X書院
2016-08 ~ 2017-07
Title
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Job Position
Date
總導師
X書院
2013-02 ~ 2016-02
Title
Department/Division
Job Position
Date
主任
創新與創造力研究中心
2012-02 ~ 2012-07
Title
Department/Division
Job Position
Date
總導師
X書院
2011-11 ~ 2012-07
Title
Department/Division
Job Position
Date
學程主任
傳播學士學位學程
2009-08 ~ 2010-07
Title
Department/Division
Job Position
Date
學程主任
傳播學士學位學程
2008-08 ~ 2009-07
Title
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Job Position
Date
學程主任
傳播學士學位學程
2007-08 ~ 2008-07
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